A Tasteful Transformation 

Julia

Branding Design | Interior Design | Vendor Coordination

Julia was an up-and-coming women’s fashion retailer on the verge of a major transformation in California’s Central Valley when they partnered with Retail Habitats. We created an unmistakably updated interior brand that attracted new clientele without alienating their hard-won customer base.

Keep the Best, Forget the Rest

Drawing on lessons learned from their previous locations, Julia made it clear that their new concept needed flexible, contemporary displays to add a much-needed dose of sophistication to their space. We also needed to accommodate fixtures for third-party vendors like Pandora and Alex & Ani, which had their own display and merchandising requirements, while staying true to Julia’s full product mix and new visual branding.

An Elegant Reintroduction

Our partnership resulted in a reimagining of the brand’s entire aesthetic. We created an elegant brand identity that was woven through all the brand assets, including the logo and environmental graphics.

Ours & Theirs: Flexible displays make for easy presentation of third party merchandise, while custom-designed tags add a branded touch to exclusive items.

Managed Down To The Last Detail

Following the final sign off on the design, Retail Habitats’ manufacturing team fabricated all of the custom millwork for the store and worked in concert with Julia’s existing General Contractor for delivery and install.

"Values" Engineering: We focused on a tasteful presentation of high end finishes such as real maple plywood, bonded glass display cases and a custom slatted wood hat display.

New Beginnings, Same Commitments

Serving Central Valley Style

Julia continues to serve the fashion-forward of their community with sophisticated style in the trendy Marketplace in Bakersfield development, as well as from their previous two locations in Fresno.

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